And that goes beyond just offering buy now, pay later,” Klarna’s chief product officer, David Fock, told Insider Intelligence.Springfield Armory, Action Manufacturing Company, Kanarr Corporation, and Thompson-Ramo-Wooldridge … We want to help consumers with all problems related to shopping, and we want to help merchants grow their business. Quotable:“For us, buy now, pay later is a very important feature, but it’s not the whole. The app also puts Klarna on more level ground with PayPal, which expanded its reach in the BNPL space and introduced its own super app.
And it strengthens Klarna’s defense against banks, many of which recently entered the BNPL fray and have threatened to scoop up market share from incumbent BNPL players.The launch gives Klarna a first-mover advantage against players like Square (which recently purchased Afterpay) and Affirm-both of which have signaled super app interests.Klarna’s super app can also give it a leg up on competitors. And this week, Klarna acquired price comparison platform PriceRunner, which it could integrate into its super app.It also bought discount shopping platform Stocard, which stores customers’ loyalty and rewards cards in one place and automatically applies any discounts at checkout. Acquisitions from earlier this summer foreshadowed Klarna’s super app ambitions: In July, the firm acquired retail tech startup HERO, which connects online shoppers with in-store retail associates.The “shop anywhere” integration-coupled with personalization, deals, and enhanced product support-lets Klarna control the entire shopping experience, helping keep customers tied to its ecosystem and increasing revenue potential.The super app helps transform Klarna from a payments platform into a shopping hub. The opportunity: Klarna’s new app can help drive user and revenue growth and could push it ahead of competitors.
0 kommentar(er)
